What Makes a Powerful Brand Image?
What types of brands are you drawn to? What types of images or ideas catch your eye and cause you to smile? When you're scrolling through an Instagram or Pinterest feed, have you ever thought about why certain posts cause you to stop, read, like, re-pin, comment, or screenshot the content?
As designers, we at CB Creative Agency are always looking for inspiration in the media world around us. We, too, ask ourselves the question: what brands inspire us, and why?
For years, one of our all-time favorite brands has been Pantone. This incredibly successful company began as a graphic standards system for professional designers in 1963, but since then it has morphed into a global design force. Today, their marketing efforts are geared toward becoming a brand synonymous with good design and a universal language of color.
Our Favorite Things About Pantone
1. Its iconic, clean design style
2. Its universality-- the entire design world knows, loves, and utilizes the Pantone color palette
3. Its marketing style-- Pantone markets itself by featuring the work of fans (the images below are all user-created images/videos that Pantone has featured in its Instagram feed)